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01/21/2010

Halle Berry, actress turned entrepreneur, discusses her blockbuster fragrance business with Forbes

BSP structured a license on behalf of Halle Berry with the global fragrance house, Coty Inc.  In March 2009, after two years of development, Halle Berry launched her debut fragrance, Halle by Halle Berry, which became an instant category leader. In this interview with the Forbes Video Network, the Academy Award winning actress discusses her influences for the product’s signature scent as well as her broader strategy for developing an accessible personal brand.  BSP structured the partnership.

Read the complete article at Forbes.com

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