03/16/2009

Hamilton Beach Brands, Inc. Signs Microwave Licensing Deal with Galanz

RICHMOND, VA (March 16, 2009)– Hamilton Beach Brands, Inc., signed an exclusive licensing agreement with the Galanz company. Galanz will produce a comprehensive line of Hamilton Beach® and Proctor Silex® branded microwave ovens. Hamilton Beach Brands was assisted by Los Angeles-based new business development consultancy Brand Sense Partners, LLC (BSP) in developing and negotiating the license deal.

Hamilton Beach is a well-known brand and a leader in the small kitchen electrics category. “This agreement will allow us to expand into a range of microwave ovens; a natural evolution for our brand,” said Susan Watson, senior manager, strategic business development, Hamilton Beach Brands Inc. “We will now be able to offer our consumers the best in class design, quality and dependability in microwave ovens they have come to expect in our other kitchen appliances.”

Based in Shunde, China, Galanz is a world-class manufacturer with leading global R&D centers for the production of user-friendly and high-quality microwave ovens and other household appliances. The company is credited with successfully introducing microwave ovens into Chinese households in the early 90’s.

“We are thrilled to partner with the leading innovator in small kitchen appliances to design and develop a comprehensive line of microwave ovens,” said president, North America sales & marketing for Galanz, Travis Kirwan. “This license deal joins two industry leaders in the development of high-quality microwave ovens which is a logical extension and further expands the Hamilton Beach and Proctor Silex footprint and authority in the kitchen. Additionally, combining the strength and expertise of Galanz with world class brands like Hamilton Beach and Proctor Silex allows us to better serve our retail partners.”

The full line of Hamilton Beach and Proctor Silex microwave ovens will formally debut at the International Home & Housewares Show in Chicago, IL and will be available at major mass and specialty retailers in early 2009. Questions or comments should be directed to Mr. Travis Kirwan, president of North American sales & marketing, Galanz North America Inc. at 503-678-6175 or .(JavaScript must be enabled to view this email address).

Companies interested in partnership opportunities with Hamilton Beach and Proctor Silex should contact BSP at 310-867-7222.

About Hamilton Beach Brands, Inc.

Hamilton Beach Brands, Inc. is a leading designer, marketer and distributor of small electric household appliances, as well as commercial products for restaurants, bars and hotels. Headquartered in Richmond, Virginia, Hamilton Beach Brands, Inc. is a wholly-owned subsidiary of NACCO Industries, Inc. (NYSE: NC). Information on innovative Hamilton Beach®, Proctor Silex®, TrueAir®, Hamilton Beach® Commercial, eclectrics®, and Traditions by Proctor Silex® products can continue to be found online at www.hamiltonbeach.com, www.proctorsilex.com and www.commercial.hamiltonbeach.com.

About Galanz Group
Galanz is the largest manufacturer of microwave ovens in the world. Galanz currently manufactures 25 million microwave ovens annually and holds a 50% market share for countertop microwave ovens sold worldwide.

About Brand Sense Partners, LLC

Established in 2001, Brand Sense Partners, LLC (BSP) is a strategic new business development consultancy with an integrated turnkey infrastructure designed to execute the firm’s recommendations. BSP fosters growth in new categories of business for its clients by leveraging brand equity and other strategic assets. Clients focus on their core businesses while BSP’s team of industry experts develops the strategy through market research and in-depth analysis, negotiates the deals and manages the new lines of business. The BSP approach reduces capital costs, risk and time to market resulting in new, profitable and accelerated growth for its clients. Headquartered in Los Angeles, BSP manages more than 200 partnerships for its Fortune 500 clients with approximately $1.5 Billion in retail sales in the consumer products, media, technology, celebrity and fashion industries. For more information, please visit www.bsp.com.