09/22/2008

Magic Johnson Enterprises Launches a New Business Venture Igniting Change in the Workforce of Tomorrow

LOS ANGELES,CA (September 22, 2008) -Magic Johnson Enterprises, the #1 urban brand in America, launched MAGIC Workforce Solutions (MWS), a new staffing services company. Through a strategic alliance with Adecco USA, the world leader in recruitment and workforce solutions, MWS will provide “best in class” staffing services and connect employers of today with the workforce of tomorrow. As a division of Magic Johnson Enterprises, MWS benefits from an established network and process
for successfully tapping into the ethnically diverse urban community.

In addition to providing staffing solutions for Fortune 500 companies,
MAGIC Workforce Solutions will train for viable jobs in these communities,
exceeding customer expectations through operational excellence and market
leadership. The National Minority Supplier Development Council certifies
MWS as a 100% minority owned, operated and financially controlled
organization.

“MAGIC Workforce Solutions was created to enhance the growth and
culmination of today’s talent to strengthen and groom tomorrow’s workforce
into a dynamic, diverse masterpiece,” said Earvin “Magic” Johnson, chairman
and chief operating officer of Magic Johnson Enterprises.

Mr. Johnson appointed Nicole Ganier-Cosme as the president of this
novel development. In this role, she will develop and direct the vision of
MAGIC Workforce Solutions to become a leader within the staffing industry.
Ganier-Cosme will oversee all daily operations to cultivate an orderly
environment that will ensure the ability to “over-service” their corporate
clients and provide workforce opportunities to their associates.

“The ability to take positive qualities from two of the best companies,
Adecco and Magic Johnson Enterprises, will place MAGIC Workforce in the
forefront, taking the staffing industry to new heights,” says Ganier-Cosme.

Adecco’s unparalleled industry leadership and expertise aligns closely
with the mission and values of MAGIC Workforce Solutions. Both Adecco and
Magic Johnson Enterprises have a long history of building and strengthening
the communities in which they operate and through this alliance seek to
better enable today’s top companies to recruit and retain a highly skilled
and more diverse workforce.

“At Adecco, we are thrilled about the opportunity to help MAGIC
Workforce Solutions and serve the urban communities in its network with
great job opportunities and the employers in those communities with great
talent,” says Joyce Russell, president and chief operating officer of
Adecco General Staffing USA. “What we’ve conceived together is an absolute
game changer in the recruitment industry.”

About Magic Johnson Enterprises

Magic Johnson Enterprises, formed in 1987, serves as a catalyst for
community and economic empowerment by making available high-quality
entertainment, products and services that answer the demands of ethnically
diverse urban communities. Through investment, partnership and
consultation, Magic Johnson Enterprises has a portfolio of companies that
strategically work together to reinforce the organization’s focus on
serving emerging, multicultural communities. Learn more at
http://www.magicjohnsonenterprises.com, or to learn more about MWS, go to
http://www.magicworkforce.com.

About Adecco North America

Adecco is the workforce solutions leader in the United States and
Canada, with a comprehensive service offering that includes temporary and
contract staffing, permanent recruitment, outplacement and career services,
recruitment process outsourcing, training and consulting.

In addition to its administrative, clerical and light industrial
staffing services, Adecco operates the following specialty divisions:

—Finance & Accounting
—Information Technology
—Medical & Science
—Legal
—Human Capital Solutions
—Government Solutions
—Transportation

Additional information is available at the company’s website at
http://www.adeccousa.com.