05/22/2006

Monaco Coach Corporation signs unique license agreement

COBURG, Oregon: Monaco Coach Corporation (NYSE: MNC) announced a landmark agreement to develop and distribute a complete line of Dodge-themed towable recreational vehicles. Dodge truck and SUV owners will be able to purchase towable recreational vehicles that feature unique paint schemes and coordinating accents along with a subtle Dodge-themed interior that complement the look of their vehicles. The towable recreational vehicles will be available at RV dealerships nationwide in the fall of 2006.

This innovative partnership is the first time an auto manufacturer has licensed its name for branded RV products. Brand Sense Partners LLC, the exclusive licensing agency for the Dodge brand, initiated the partnership to help extend the Dodge brand relationship more deeply into the lifestyles of its core customers.

Monaco’s Dodge-themed towable recreational vehicle product line up will initially include travel trailers, fifth wheels and toy haulers priced from $20,000-$60,000 and be specifically designed to be towed by properly equipped Dodge trucks and SUVs.

“ Monaco’s leadership as a premium manufacturer of towable recreational vehicles as well as our extensive dealer network makes us a logical partner to help expand the Dodge lifestyle into the RV category,” said John Nepute, President of Monaco Coach Corporation.

“ According to Foresight Research, Dodge owners make up a somewhat significant segment of the RV market. The towable recreational vehicles not only offer substantial quality and value to Dodge owners, but they also strengthen the relationship between the Dodge brand and its owners,” said Robert Hollander, president of Brand Sense Partners LLC.

About Monaco Coach Corporation
Monaco Coach Corporation is one of the nation’s leading manufacturers of recreational vehicles. Headquartered in Coburg, Oregon, with substantial manufacturing facilities in Indiana, Monaco Coach Corporation employs approximately 6,000 people. Monaco Coach offers entry-level priced towable RVs up to custom made luxury recreational vehicle models under the Monaco, Holiday Rambler, Safari, Beaver, McKenzie and R-Vision brand names. Monaco Coach Corporation trades on the New York Stock Exchange under the symbol “MNC” and the Company is included in the S&P Small-Cap 600 stock index. For additional information about Monaco Coach Corporation, please visit www.monaco-online.com or www.trail-lite.com.

About Brand Sense Partners LLC
Brand Sense Partners is an integrated brand extension and business development firm specializing in leveraging hidden brand equities to develop profitable new businesses on behalf of their clients. Their unique blend of professional experience, industry relationships and proven exceptional capabilities deliver significant and quantifiable results. Headquartered in Los Angeles, the company represents a broad range of clients in the sports, entertainment, automotive, retail, fashion, packaged goods and technology industries. Additional information may be obtained by visiting www.bsp.com.