Brand Sense Partners Brand Sense Partners Brand Sense Partners Brand Sense Partners Brand Sense Partners Brand Sense Partners Brand Sense Partners Brand Sense Partners Brand Sense Partners
Brand Sense Partners Brand Sense Partners Brand Sense Partners Brand Sense Partners Brand Sense Partners Brand Sense Partners Brand Sense Partners Brand Sense Partners Brand Sense Partners
Brand Sense Partners Brand Sense Partners Brand Sense Partners Brand Sense Partners Brand Sense Partners Brand Sense Partners Brand Sense Partners Brand Sense Partners Brand Sense Partners

07/31/2006

Museum of Natural History Extends Brands

NEW YORK—The American Museum of Natural History (AMNH) has embarked on a licensing program with Brand Sense Partners to translate the museum’s brand equity and content into consumer products. At the core of the program, AMNH will be launching a line of educational products targeting children and their families that will make use of a brand already created by AMNH—OLogy— the museum’s online resource for kids. OLogy consumer products will combine educational content with a kid-friendly design and will support the AMNH mission to acquire scientific knowledge and share it with the broadest audience possible.

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