08/01/2008

Sheryl Crow’s Bootheel Trading Co. To Donate Retail Sales Proceeds to Support Breast Cancer Research

(Los Angeles, CA – August 1, 2008)- In observance of National Breast Cancer Awareness Month, Bootheel Trading Co. by Sheryl Crow, a newly created lifestyle brand inspired by the singer/songwriter’s voice and vision will support cancer research by donating 10% of the proceeds from all retail sales of the apparel division during the month of October. Proceeds will benefit the Revlon/UCLA Breast Center, one of the nation’s leading centers from comprehensive breast cancer treatment, and the Revlon/UCLA Women’s Cancer Research Program, where efforts over the past 18 years have produced more effective, less toxic cancer treatments including the groundbreaking development of Herceptin ®.

As breast cancer survivor, Sheryl Crow is an advocate for breast cancer research and awareness. Likewise Bootheel Trading Co. is a cause-minded lifestyle brand that promotes making positive changes in one’s own life and the lives of others. The brand will align with the breast cancer cause as a key initiative in the coming seasons by continuing the make donations and creating specific products to benefit research and education.

The donation will be computed based on the sum of all apparel division retail sales generated in the U.S. during the month of October.

Debuting at Dillard’s and other department stores nationwide this fall, the Bootheel Trading Co. apparel collection is a group of love-worn, easy-going jeans and tops inspired by Sheryl Crow’s distinctive style. The collection goes beyond jeans and tees to offer women the laid-back, luxe lifestyle that Sheryl personifies at an affordable price. Retail price points for the Bootheel Trading Co. collection range from $25 for tops to $65 for jeans.

Nine-time Grammy award winner and internationally acclaimed singer/songwriter, Sheryl Crow, announced plans several months ago to collaborate with Canadian manufacturer Western Glove Works on a collection of denim based apparel under the singer’s newly formed lifestyle brand Bootheel Trading Co. The debut collection will be comprised of a selective offering of mid-priced jeans, denim jackets and tops evoking a vintage Americana aesthetic, reminiscent of Ms. Crow’s distinctive style. Western Glove Works is one of the largest designers and manufacturers of denim products in North America and manufactures the Silver Jeans, 1921, DVB and JAG Jeans brands.

Bootheel Trading Co., a moniker that nods to the region of Missouri in which Ms. Crow grew up, was created by the songstress in conjunction with Los Angeles-based new business development consultancy Brand Sense Partners. The Bootheel program will encompass one-of-a-kind offerings of affordable, fashionable and cause-minded products to mainstream consumers.

About Sheryl Crow
Since the release of her 1993 multi-platinum album ”Tuesday Night Music Club,” Sheryl Crow has become one of the most successful female singer/songwriters of her generation, having sold more than 35 million records worldwide. In addition to her music, Sheryl is a devoted advocate for many humanitarian causes including building awareness for breast cancer of which she is a survivor.

About Western Glove Works
In 1921, the first generation Silver family started a garment factory in Winnipeg, Canada to produce leather gloves and denim work wear built tough for workers across North America. The company has come a long way from its modest beginnings when Gauntlet Gloves, Treatemruf Riders Pants and Handy Andy Overalls were all the rage. Today, Western Glove Works is one of the largest apparel manufacturers in Canada and a leader in the denim manufacturing industry, serving markets throughout North America, Europe and Asia. Today, Western Glove Works brings a family tradition of denim manufacturing to its group of brands. While times have changed and much of the world’s denim production has been automated, the original care, concern, dedication to value, quality and style developed by Western Glove Works over the last 86 years ago remains at its essence. With over 40 million pairs of jeans under its belt, the company’s history and experience continue to manifest themselves in all the Western Glove Works products and brands.

About Brand Sense Partners, LLC
Established in 2001, Brand Sense Partners, LLC (BSP) is a strategic new business development consultancy with a turnkey infrastructure that executes on its recommendations. BSP fosters growth in new categories of business for its clients by leveraging brand equity and other strategic assets. Clients focus on their core businesses while BSP’s team of industry experts develops the strategy through market research and in-depth analysis, negotiates the deals and manages the new lines of business. The BSP approach reduces capital costs, risk and time to market resulting in new, profitable and accelerated growth for its clients. Headquartered in Los Angeles, BSP manages more than 200 partnerships for its Fortune 500 clients with $1 Billion+ in retail sales in the consumer products, media, technology, celebrity and fashion industries. For more information, please visit www.bsp.com.